2019

A leader in events marketing automation our mission
is to help people promote and find events.

2019 INVESTMENT DECK

EXECUTIVE SUMMARY

Evvnt is a ‘new concept’ aggregator service designed to simplify, expedite and rationalise the time-limited promotion challenges encountered within the global events industry. Unique in the market, the Evvnt service provides event organisers of public-facing events with focused, simple and low-friction access to 3,800+ publishers worldwide.

Following a simple event organiser driven event submission, Evvnt’s SaaS based platform automatically creates a selective listing of publishers specific to any given event type, category and location. Event organisers pay either through a subscription model, with pricing based on the number of events submitted or on an ad-hoc basis at a premium price. Using this model, recurring revenue agreements are now in place with a number of the event industry’s leading organisers such as Reed Exhibitions, UBM, Informa, Foreseter and Palo Alto Networks. Agreements are also in place with a number of specialist arts and entertainment companies including Pacha Group, Ministry of Sound, DandD Restaurants and the Rank Group.

Complementing the growing list of event organiser agreements, Evvnt is rolling–out a Publisher partnership program, with white labelled agreements now in place with a growing range of Newspaper, Business directories and magazine brands. Active Publisher Partnerships are in place with key national and international groups including Hearst, ITP Publishing, TimeOut, Morris Communications Inc and Metro.us, while strategic product integrations include Eventbrite, Ticketmaster, Universe, Spokenlayer, Bandsintown and Yext Inc.

With revenues for this calendar year projected at $1.8m the strong inherent gross margins (circa 85%) allow for a positive EBITDA of $370k, and with institutional funding, growing to projected $30m revenue and $24.5m EBITDA by 2022. Dollar figures are used as the bulk of the company’s revenue derive from the States.

The company is now seeking investment of $3m at $12m pre-money. This investment qualifies under UK EIS/VCT rules and is principally for.

  • Technology:  $1m, reporting, analytics, service integrations and increased distribution.
  • Marketing:  $1m, aggressively scaling up online US customer acquisition marketing.
  • Partners:  $0.75m, Additional hires to support more customers and publishers.
  • Marketing:  $0.751m, aggressively scaling up online US customer acquisition marketing.
  • Sales:  $0.3m double the sales team (UK / US) + US Office
  • Key Hires:  $0.2, Marketing Director, Finance Director, CTO

Based on the forecast above, proven evidence of demand, strong unit economics and a defined ‘customer driven’ growth plan we think an exit valuation in the region of $150m+ is eminently realistic, offering investors in this round a 12.5% return. Given the $20bn per annum total addressable market, a considerably stronger performance could be achieved through a potential acquisitive strategy, as is now commonplace in this fast consolidating EventTech and news media space.

An exit event is expected within 5 years’ time, most likely via a trade sale. Trade buyers could arise from Event technology, Ticketing and News Media Publishers to complement revenue replacement and growth.

 

MISSION

To empower people, event organisers and venues of all sizes to manage and promote events data across their websites, mobile apps, internal systems, email, sms and the industry’s largest ecosystem of event listing sites, calendars, ticketing, blogs, apps, social networks, directories and search engines including Google, Bing, and Yahoo from one simple platform.

THE PROBLEM

Millions of events are manually submitted via multiple marketing platforms to thousands of media channels yet these still fail to market an event successfully.
  • Fragmented industry
  • 1000’s of publishers & 100’s of services available
  • Fickle, multi-channel consumers
  • Ineffective & complicated tools
  • Time-consuming & not cost effective
  • With limited reporting on what’s delivering value

THE SOLUTION

On-demand event marketing platform connected to the world’s best event marketing services creating event success from a single event submission.
  • Consolidation of tools
  • Multichannel delivery
  • Simple & Intuitive to use
  • Affordable & transactional
  • End to end accountability
  • Customer feedback loop to development
One of the leading enterprise events listings aggregators bringing standardization to the listing industry.

A single, intuitive, transactional add event form technology that allows event organisers to publish their event to a broad range of listing sites with one submission. It’s fast, easy to use and comprehensive, giving organisers the tools needed to reach as wide an online presence as possible and track the impact across multiple channels from one platform.

TEAM

Our team are based in Houston, Los Angeles and London. We operate a global senior management team, technology team, advisors and board which drives the business.

MARKET

The online event marketing industry is fragmented, more than 3800+ global event listing websites handle over 4.4 billion events every year. All of them are competing for customer attention and each has their own specific event submission formats, making it difficult for organisers to effectively reach their target online audience. There’s a $10 Billion Market Opportunity out there and we in a prime position to capitalise on it.

  • $500m being spent on events and conference annually.
  • $58bn total addressable market p.a
  • $17bn being spent by English speakers on events market.
Bellwether: Event Marketing Continues to Top Marketing Growth

The Institute of Practitioners in Advertising’s (IPA) Bellwether report reveals that event marketing budgets rose by 9.9% in the third quarter of 2016.

The IPA’s quarterly survey of marketing spend has now registered growth in event marketing spend for the 12th successive quarter. Events remain the strongest sector posting growth, followed by internet spend and direct marketing.

Marketing budgets themselves have been revised up in Q3 2016 to the highest rate in over two years with an ad spend forecast for 2016 revised up to 1.9% against a previous rate of -0.2%, as marketers remain cautious in the face of continued Brexit uncertainty.  more

CMO’s are buying Roughly $23 billion in 2015 and likely growing to $32.4 billion in 2018.

Vertical Learnings

The appetite for syndication services is a growing as consumers to continue to show a lack of brand loyalty and look for information everywhere.

  • YEXT – Business Location Listings Syndicator – here

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SUCCESS

Evvnt is ensuring the world’s 4.4 billion events are easily discovered to drive face-to-face and digital interactions that boost brand awareness, drive foot traffic and increase registrations and ticket sales.
“The number one choice for creating buzz around events, the service saved on time, human resource and also gave us the results we needed quickly.” James Wight – Global Marketing Director – UBM

“Sophistication made easy! My partnership with Evvnt has opened my eyes to the world of event marketing. Saving time by having my events populated on qualified, relevant, event listing sites in a matter of minutes along with search results is… game changing”. Using Evvnt’s reporting analytics to provide greater transparency, around our campaigns only adds to the value proposition of Hearst Media. I’m a firm believer that Evvnt is changing the event marketing space and I look forward to seeing what else this dynamic team brings to the table.”

Franc Coleman – Hearst Media (SF Gate, SF Chronicle and Seattle PI) Digital Product ManagerAnnouncing our Exclusive Partnership with Hearst Communications

THE FUTURE OF EVENT MARKETING

Whilst in New York for the recent launch of the partnership with Yext, Richard Green the CEO & Founder of evvnt was interviewed by Stephen Stanczak Founder, MarTech Wiz. Here Richard talks about the strategic plans for evvnt and his views on how evvnt fits into the event marketing technology ecosystem.

Legal Disclaimer – This podcast includes forward thinking statements

OUR JOURNEY

We are responsible for creating 2.6m listings, promoting 137k events on behalf of 30k customers in 139 countries worldwide, that’s 72% of the world… but that’s just the tip of the iceberg.

2019 Open US Office, hire team, launch self service

As we focus on the USA for 2018, we are looking to work with the top 25 News Publishers across the USA targeting the 3000 local news sites containing events.

 

  • JUNE 2018
  • MAY 2018
    • Launch Events Calendar Self Service
  • APRIL 2018
    • Product Launch – Social Evvnt
  • MARCH 2018
    • Product Launch – EvvntMail
    • Hit Q1 Financial Targets
  • FEBRUARY 2018
    • Launch Self Service
  • JANUARY 2018
    • Open US Office in LA with Publisher Business Development Team in Austin & Houston
2018 £9.3m / $12m valuation – Expansion in to the USA

As we focus on the USA for 2018, we are looking to work with the top 25 News Publishers across the USA targeting the 3000 local news sites containing events.

The company has achieved revenues of $1.2m with gross margins of 89%.

2017 £7.6m / $9.96m valuation

As we look ahead to 2017, we are looking for strategic investment to access the US market and scale the business to a $100m valued company within 4 years.

  • AUGUST 21, 2017
    • Investment (Seed Round)

One-pager-US Red - JPG

2016 £1m revenues, 20k customers, close to profitability

Partnerships, integrations and global sales expansion with technology being built alongside the market needs. We launched a new suite of API, plugin and publisher tools to open up more opportunities in the market.

2015 Third seed investment into new products & features

Valuation at £5.6m, third seed investment of £250k with the year ahead focused on core business growth and acquisition of two companies for their internal assets and teams.

2014 Second seed investment to grow sales

Valuation at £3m, second seed investment of £250k with the year ahead focused on core business growth and acquisition of two companies for their staff.

2013 First investment to improve technology

Valuation of £1m and first seed investment raise of £225k enabled us to put an internal technology team together and expand our local sales team.

2012 evvnt launches in the UK

Go live with our first minimal viable product and start to move clients from our manual service to our technology platform, open our first London office on Great Titchfield Street, Central London, UK.

“Time sensitive content such as events are fast becoming a key differentiator in the local information race, and evvnt is well placed to make a major impact in this exciting space.” James Moore – SVP of Global Partnerships at Web.com

Request our Business Plan & 5 year financial forecast

    • I acknowledge I am aware that the proposed investment is at risk of a capital loss up to its entirety and that the proposed investment represents a liquidity risk since is not always possible to sell the financial instruments that are associated with it at the desired time, for part or all of the initial investment.
    •  This investment, combined with my other investments in young unlisted companies or other means, is less than 10% of my total portfolio. I also declare that evvnt Ltd didn’t provide, directly or indirectly, any advice related in any way to the proposed investment.